As declining reimbursements and Internet vendors continue to chip away at the traditional profit centers for optometrists, many ODs are looking for ways to remain competitive. Specialized services have attracted the attention of many practices looking to differentiate themselves. If you have a passion for sports, helping your athlete patients enhance their vision and improve their athletic abilities can be a rewarding and profitable niche.
We had a chance to speak with Dr. Don Teig. Dr. Teig is former Director of the Institute for Sports Vision in Ridgefield, CT and served as a vision consultant to many professional sports teams. He has authored numerous articles, lectured throughout the world on this topic, and appeared on several national television and radio programs discussing vision and sports. Dr. Teig recently retired from private practice to devote his time to his sports vision consulting business, High Performance Vision Consulting.
New Media OD: Tell us a little about High Performance Vision Consulting?
Dr. Teig: I established this program last year to train doctors to be able to incorporate a “soup to nuts” Sports Vision / High Performance Vision specialty niche into their practices. I provide 16 hours of lectures over two days, a 700 page manual that covers all aspects of this specialty from testing, training, marketing, p.r., fees, testimonials, etc. I also provide as part of the package, 6 months of follow up e-mail and telephone accessibility to all who take this training. Each doctor receives a certificate indicating that they have completed the course. I conduct these programs once a year in a group setting for a fee of $6500 as well as one-on-one programs on site at doctors offices for a fee of $7500. My next group event is scheduled for January 24-25, 2014 at the Hollywood Beach Marriott in Hollywood, Florida. Doctors can register by calling me at 203-312-3123 or on my website www.ultimateeventsllc.com.
New Media OD: Can anyone start a sports vision specialty, or does this require a background in, say, vision therapy or developmental vision? Continue reading