You have a Facebook page, but you can’t seem to find the time to post regularly. To encourage repeat visits and practice loyalty, your practice Facebook page should provide frequent updates that are up to date and informative. The Eye Health News Feed offered by AllAboutVision.com automatically updates your Facebook page with reliable, interesting and educational information… without any effort or cost.
How it works:
The Eye Health News Feed is designed to help keep Facebook pages up-to-date and informative for eye care practitioners. Doctors sign up for the feed here, and have the choice of a feed that posts once a week, or one that posts 2-3 times a week. There is also an international news feed for practices outside the U.S. They recommend that practices have a member of their staff add the feed for them, but doctors do have the option of adding it themselves. Once it is added to a Facebook page, the Eye Health News Feed will update automatically with weekly posts.
Type of content:
The feed only posts eye health and vision news. It does not include any product news, so there’s never a conflict between the products a doctor uses in his or her office. You can see a feed-enabled Facebook page here for a reference of their recent posts. It is a great way to educate patients and build Facebook traffic.
The feed is completely free and can be paused at any time. The automatic updates of relevant news allow eye care professionals to focus on their own practice-related posts and promotions.
Steve Vargo, OD, MBA is president of iMobile Communications, a digital media marketing service. He also writes and lectures on ways to improve practice efficiency and profitibility through technology and social media.