Looking for ways to stay connected with your patients between visits, while making the in-office experience more interactive? Mobile is the most dynamic and ubiquitous communications channel available today, and easily integrates into existing traditional marketing channels. Check out Seeing is Believing – optometry’s first virtual conference dedicated to teaching practitioners about online tools, techniques and technology. Here’s a sneak peak at some of the topics I’ll be discussing as part of my presentation – Mobile Marketing and Communication – Go Where the Eyes Are!
We love text messaging! Everywhere we go we see people feverishly tapping away on their mobile devices. What was once just for personal use is slowly finding a place in our practices, mostly for things like appointment reminders and alerts (ie. “your glasses are ready for pick-up”). But what about SMS as a marketing tool? SMS marketing is permission-based, meaning patients must opt-in to receive your messages. As opposed to mass marketing like e-blasts or direct mail, permission-based marketing creates opportunities to define a niche market and design marketing campaigns specific to that group. Got a dry eye specialty? Vision therapy? Sports vision? Looking for ways to build awareness and attract new patients? I’ll discuss a few ways to get people interested in joining your “mobile club”.
QR codes are basically a link that connects to digital content when scanned with a smartphone. They are a fun and interactive way to direct people to your website, Facebook page or even Youtube videos. They are also a great way to drive sales by making your optical more educational. For ex. “scan the image to see how sunglasses protect the eyes from harmful UV radiation”. I’ll provide a list of free informational vids you can use in your optical.Continue reading