So I had this great marketing idea…create video of yourself demonstrating all the great services your practice has to offer, and offer patients a way to sign up to receive this free, compelling eye information. For example, you’re trying to grow a vision therapy specialty – create video showing how VT/DV can improve learning and sports performance. What parent or high-school athlete wouldn’t be intrigued? Invite patients to opt-in on their phone to receive these videos, and occasionally send out the videos to everyone on your list.
I recently pitched this idea to a management consultant. We’ll call her Megan, because that was her name. Not her exact words, but she basically informed me that most ODs would crawl into the fetal position at the thought of having to produce videos. And you know what..she’s probably right!
Video marketing is not new, but its importance as a powerful marketing tool is becoming increasingly clear. YouTube is now the second most used search engine to Google. According to comScore’s May 2011 U.S. Online Video Rankings, 83 percent of the U.S. Internet audience (176 million people) viewed online video in May, averaging 15.9 hours worth of video in one month.
Visuals are typically more appealing than written text or even pictures. Video creates a much more personal connection with your patients. Video gives people a chance to get to know you personally and a great way to establish your authority. Investing in online video can have a great impact on your marketing and improve visibility and brand identity for your practice. Continue reading