When you use your smartphone to search a business’s website for a phone number or hours of operation, do you enjoy having to scroll, magnify the text and seek out the desired link? Well, your patients probably don’t enjoy it either. Despite spending hundreds, maybe thousands of dollars on a desktop version website with numerous pages of content, graphics, videos, and pictures of your high-tech office; your mobile patients are typically just interested in the cliff notes version of your site.
Here are 5 ways your desktop site may be annoying your mobile viewers:
- Hard to navigate. People don’t want to scroll through tiny print to locate basic information. Your mobile website needs to be radically simpler. Create a site that allows quick access to important information.
- Takes too long to load. Nearly 60% of Web users expect a site to load on their mobile phone in three seconds or less, and 74% will leave the site if a single Web page does not load in five seconds or less (Compuware). Normal websites tend to be very slow and cluttered. Mobile sites with less graphics can open faster.Continue reading