In a recent post I presented 5 Tips on Using Online Video to Grow Your Practice that focused on creating content that is relevant and engaging to your audience. While engaging content is certainly important to any business or corporate video, if it was poorly produced by your cousin’s best friend who happens to own a video camera, this sub-par video will be a poor reflection of your practice.
For some tips on production and presentation I reached out to Craig Bass, owner of Motion Source, a Chicago-based video production company that specializes in internet video production. In terms of actually producing a video, Craig’s advice is always to go to the professionals. “A bad video makes a business look worse than no video at all. Video is all around us, it saturates our society, and we know a bad video when we see one. The perception is: bad video bad business. I would suggest not even having a video produced unless it is tackled by someone who knows what they are doing”.
In terms of pricing for a video, it depends on a number of factors. A video produced by a professional video production company could run several thousand dollars. You could always find a cheaper option, like going to Craigslist and finding a student or freelancer, but they generally do not have the breadth of equipment, knowledge, and support system to turn out a video that is going to be as good as if a professional company did it.